It is a digital marketing strategy that focuses on measurable results. Advertisers pay for specific actions, such as clicks, leads, or sales. This strategy allows businesses to measure the effectiveness of their marketing campaigns and optimise their budgets accordingly.

Traditional advertising is often measured by reach and frequency, while performance marketing is measured by specific actions taken by the audience. Traditional advertising is also often bought in bulk, while performance marketing allows advertisers to be more targeted and efficient with their budgets.

Performance marketing tactics include search engine marketing (SEM), affiliate marketing, social media advertising, and email marketing. These tactics allow businesses to track specific actions and optimise their strategy accordingly.

Results with performance marketing can vary depending on the specific tactics used and the business objectives. Some businesses may see results right away, while others may need several months to see a return on investment. The key is to stay focused on measurable objectives and continuously optimise the strategy.

The success of performance marketing campaigns is typically measured through specific metrics, such as click-through rates, conversion rates, and return on investment. At Mohite Digital Services, we use advanced analytics tools to track and optimise campaigns for maximum results.