Social Media Marketing Trends in 2024
The world changed after Lockdown; nothing was the same. We can say the same for social media. From the revolution of AI to bringing ChatGPT to Instagram launching its threads to compete against X, which was known as Twitter before Elon Musk took over, there has been a significant improvement in social media. So, how to keep updated on the latest social media trends to know what's working, which content is good, and which is outdated? Let's check out the blog to learn more about the social media trends of 2024.
Are you tired of posting at 8 pm to reach the audience or waiting for the right time to post content?
Gone are the old ways of posting once a week, trying to find the peak time or not utilizing user-generated content to make your brand more emotional or connect with the customers. We have all grown tired of the old ways that are not yielding results. The reason is, that these methods are outdated. Nowadays, social media trends change like unpredictable rain in the middle of summer. Social media is unpredictable, but to know what's trending and how to keep up in the market, we are here to tell you.
Wondering what things are going to help you grow your social media?
As we all know, AI has taken over the world, Facebook has changed to the metaverse to start a new phase of AR (Augmented Reality), and there's sudden news of Twitter turning to X by Elon Musk. We are now waiting for another bomb to drop. Anticipating the next big revelation. But in this chaos, here are a few things we have predicted for 2024 that will work to keep up with the trends and the drama to help boost your social media. So why wait? Let's get started.
Social Media Algorithms Focused on User Experience
Now, the era of posting irrelevant things is gone. User-generated content is the key to success. The content you create should be personalized to the customer's needs, something that resonates with them. Just liking and posting on different platforms is not enough. We need to engage with the customers through comments, stories, DMs, and replies on threads or X, making them feel important, worthy, and relatable. It's time to establish a real connection with your audience.
Short Videos are the New Norm
Gone are the days of long, information-heavy videos. People need more time to sit through a 15-minute video. Nowadays, short videos like Inshorts, reels, and TikTok videos that deliver information within 1 minute have the chance of going viral. Having a unique graphic style, a distinctive way of speaking, and a captivating delivery of the message to capture the attention of the customer is the new norm of social media. A hook is needed to make the person stay a little longer, to interact or comment below. That's how you can grab the attention of your audience.
Shifting to Nano-Influencers
Though having a huge follower count can help with the algorithm, influencers with 1,000 to 10,000 followers boast twice the engagement compared to others. The reason behind this phenomenon is the rise of nano-influencers. They have emerged as trendsetters on social media platforms, understanding the pulse of music trends, fashion trends, and more. Their reach in terms of comments is twice that of macro-influencers, as they leverage their connections to act as intermediaries between brands and consumers.
Social Commerce Expansion
Nowadays, shopping only through Amazon or Myntra needs to be updated. Social media has taken over that sector too. You can now shop on social media platforms like Instagram through small businesses where you can find low-priced, good-quality products. From clothing to artwork, everything is sold on social media platforms through the promotion of their products. You can find a store right around the world on social media. So, using this strategy would not only help B2C but also B2B, B2E, etc. Start by finding a suitable platform to promote your product on social media and hop on the train of trends.
AI-Powered Personalization
Artificial Intelligence is not just a buzzword; it's a game-changer. Though AI is overtaking everything, there are many ways we can utilize it to help brands and customers form content. We can implement AI as a bot to reduce the time for customer engagement, tailor content for blog writing or copywriting for posts, or use AI to help segment the audience and understand their persona. AI can do it all. Instead of fearing AI taking over, utilize it to minimize your time and create personalized content to promote your brand.
Voice Search Optimization
People don't have time to write big paragraphs to express their problems or requirements. The new era of talking is emerging as we speak. People want to use their voice. So, optimizing voice search or voice customer support is something that is growing. Don't just make your brand written, vocalize it. Use different ways and techniques so people can hear about brands to increase engagement. Don't just sell a brand, sell a brand through a story
Building a personalized community
People want to go viral, but that should not be the goal of a brand. The goal of the brand should focus on building a loyal community. A community that supports your business through highs and lows. A community that will choose you over your competitors. Where you can engage, talk, and get to know more about their likes, dislikes, preferences, etc. This is the community that you should build on social media. Nowadays, Instagram has launched a new feature to talk to your audience through broadcasts where you can interact with your favourite audience through text, likes, polls, pictures, etc.
Conclusion: Can Mohite Digital Marketing Help You Stay on Trend?
Wondering how your brand can stay on top of these trends and implement social media strategies that resonate with the audience? Look no further. Mohite Digital Marketing is here to guide you through the ever-shifting landscape of digital marketing. Let's work together not just to keep up but set the trends in 2024.
These are the latest trends that are currently shaping the social media landscape, guiding you to enhance your brand. However, the social media sphere is ever-evolving, with trends like 'retention is the new conversion' or 'LinkedIn is the new Instagram' gaining momentum. For more insights into the dynamic world of social media in 2024, explore our other blogs.
As we wrap up our discussion on the latest trends in social media, let me grab your attention to help you catapult your brand to success. At Mohite Digital Marketing, we go beyond offering advice; we embark on a personalized transformation journey for your brand, ensuring it reaches new heights. To discover how we can assist you, contact us for a free consultation and insights on elevating your brand to unprecedented levels.
