Instagram has become quite effective in keeping the networks up-to-date and connected regardless of whether they are representatives of a large company, an aspiring business person, or just engaged in the topic. Following the right Instagram accounts is beneficial to receiving full information, keeping updated with the tendencies and seeing ‘the backstage.
Here we present a list of some of the best Instagram oil and gas company profiles that you should follow.
Shell
Essentially, Shell employs reels to ensure that consumers or users of electric platforms can easily perceive their features and credibility in the various counties. They help inform their large follower count on company news while at the same time reaffirming their brand-image messages of being environmentally conscious, resourceful, progressive, and trustworthy. Currently, Shell has a total of 453 thousand followers, which ensures that it actively shares new posts, while sharing diverse and informative and well-designed materials.
Chevron
Chevron takes a narrative approach in their reels, focusing on showcasing the locations of their factories and the activities therein. By narratively promoting the brand in a positive light, Chevron aims to highlight functional benefits, problem-solving capabilities, and overall credibility. Their moderate follower count of 89.4k indicates consistent engagement through content that resonates with their audience.
Baker Hughes co
Baker Hughes uses reels to highlight their societal impact and corporate responsibility efforts. They showcase social responsibility through employee involvement and CSR activities, emphasizing cultural values, credibility, and emotional connections. With 40.3k followers, Baker Hughes posts frequently, leveraging their activities to reinforce their positioning as a socially responsible corporate entity.
ExxonMobil
ExxonMobil employs reels featuring employee testimonials, societal impact data, and environmental contributions. This approach aims to showcase the functional aspects of their work while reinforcing their credibility in delivering societal and environmental benefits. With 116k followers, ExxonMobil focuses on maintaining a credible and informative presence in its communications.
British Petroleum
BP utilizes reels to highlight advancements in AI, employee contributions, company features, and updates. By promoting its brand through technological innovations and employee initiatives, BP reinforces its positioning as sustainable, innovative, and credible. With 124k followers, BP posts frequently to engage its audience with content that highlights its technological edge and corporate advancements.
Total energies
TotalEnergies employs informative posts and reels to share facts, "did you know" segments, and awareness-building content. This strategy helps them position themselves as eco-friendly, sustainable, innovative, and credible. With 132k followers, TotalEnergies frequently posts to keep their audience informed and engaged with relevant and educational content.
Thus, these leading energy companies have successfully create positive associations and critically they use the social networks site to engage their audiences to continuously remind them the companies’ brand image. Each company uses their tactics differently, such as Shell and Chevron post regular updates with text-heavy posts and visually captivating reels ExxonMobil uses a combination of social responsibility and new tech updates Baker Hughes often focuses on its creative videos and Chevron, Shell, ExxonMobil, BP, and TotalEnergies all focus on creative videos and societal impact.
These companies demonstrate their concern for eco-friendliness, sustainability, innovation, credibility, and social responsibility by frequently updating their followers with relevant content. In this way, they not only advance the brand values, but also stay vigorously and plausibly visible in the digital world.
