The SAAS digital world is evolving continuously, but one thing that has not changed, is that the Consumer is using Google and other search engines to search for the perfect product.
Thus, it is necessary for the SAAS companies to have a presence on Search Engines. In the form of Paid Advertisement (Google Ads) and Organic Listings (SEO).
Here’s what I think will come to fruition in the SAAS SEO world in 2024.
What exactly is SAAS SEO?
Define your SAAS SEO goals?
Define your SAAS SEO KPI’s:
Understand your Audience Journey
SAAS Keywords
Website Audit
SAAS SEO Content Strategy
Link Building
What exactly is SAAS SEO?
It is the proocess to optimize your website in terms of Content, On Page SEO and Building Links. It helps brands improve its visibility and rankings in search engine results pages
Define your SAAS SEO goals?
Having a clear goal for your SEO helps in formulating and targeting the desired results.
SAAS companies have varied SEO goals, some of them are as below
- Rank for Product and Services Keywords -
- Increasing Organic Traffic
- Increase Online Visibility
- Brand Awareness
- Attract Potential Customers
- Position as a Expert in the Industry
- Increase Conversion Rate
Define your SAAS SEO KPI’s:
Based upon your SAAS SEO goal your SEO KPI’s can be:
- Organic Traffic
- Avg User Engagement
- SEO Conversion Rate
- SQL’s from SEO
- MRR from Organic Traffic
Your SAAS SEO Goals and the relevant KPI’s will help you judge the success of your SEO Campaign.
Understand your Audience Journey
Using tools like Sparktoro, Buzz Sumo will provide you an insight into how your audience is surfing in terms of websites visited, podcast and video channels subscribed and profiles on Social Media.
Understanding your audience journey will broaden your Keywords for your products / services which your customers are using to find them.
Keywords to be Targeted
USE tools like ahrefs / seranking / google keyword tool, which provide you with a list of potential keywords and their search volume in the targeted geography.
Tools like SEranking will further provide information on how likely you can rank for a Keyword based upon its Keyword difficulty score.
Once you finalise the Keywords then you can Categorise your Keywords into Informational, navigational, branded and transactional keywords.
Informational Keywords should be blog topics providing general info on the latest trends in the market. Some examples of informational keywords include "why" "what is," "pros and cons of," "tips for," "how to," etc.
Transactional Keywords also known as commercial keywords are related to your products and services. There is an intent from the user to get info about your products / services translating into an action i.e enquiry, registration etc.
Website Audit
Use Tools like semrush / seranking which offer website audit helping you diagnosing errors in your website.
After the website audit do check your website core web vitals with the help of Google Page Insight Tool.
BackLink
Building quality backlinks can improve your website's authority, search engine rankings, and overall online visibility.
Here are some strategies you can employ for effective backlink activity for a SaaS company:
Create High-Quality Content:
Develop valuable, informative, and shareable content that caters to the needs and interests of your target audience.
Blog posts, whitepapers, case studies, statistics and infographics are great content formats that attract natural backlinks.
Guest Blogging:
Contribute guest posts to relevant websites. Ensure that your content is relevant and adds value to the readers. Include a bio with a link back to your SaaS website.
Build Relationships:
Engage in online communities, forums, and social media platforms. Participating in relevant websites helps brand create a buzz around there products
Broken Link Building:
Identify broken links on competitors websites, especially those related to your industry. Backlink tools like ahref, seranking can help you identify the broken backlinks.
Create relevant content to the broken links and reachout to the website owner of the Broken link.
Listing in Software Review websites:
Submit your SaaS company to relevant industry directories and review sites.
Ensure that your business information is accurate and up-to-date.
G2, software suggest, clutch etc
Create Shareable Assets:
Develop tools, templates, or resources that others in your industry might find valuable.
These assets can attract natural backlinks as users share them within their networks.
Social Media Promotion:
Share your content on social media platforms to increase visibility and encourage sharing.
Social signals can indirectly impact search rankings.
Internal Linking:
Optimise your website's internal linking structure. Link relevant pages within your site to distribute authority and improve user navigation.
Press Releases:
Publish press releases about significant company updates, product launches, or partnerships.
Distribute these releases through reputable PR distribution channels.
Check Competitor Backlinks:
Analyze the backlink profiles of your competitors to identify potential linking opportunities.
Take part in Webinars and Podcasts:
Take part as a guest in webinars or podcasts within your industry.
Ask for a link in the show notes or accompanying content.
Remember, the key is to focus on quality over quantity. Building natural and relevant backlinks takes time.
Conclusion:
SEO is a pretty lengthy process which takes time to show results. Track your KPIs on a weekly / monthly basis and strategies your SEO plan accordingly. As a SAAS SEO company in India, we have helped brands meet there SEO KPI's. For a Free SEO Consultation do get it touch with our SEO Team.
